Like many stems, roses last much longer in a cool area and wilt quickly in direct sunlight or warmth. Keep your roses cool but not in a drought to make sure they are happy.
Flowers with woody stems like roses love a tall drink so keep on top of your water level making sure to change it when it becomes even slightly cloudy.
When handling your roses, however tempted you may be, be sure not to touch the inside petals with your fingers. Your hands are warm and every time you touch these petals will shorten the life span of your roses. Our recommendation is to hold a rose by the stem.
Roses will have discolored petals around the flower’s outer edge when delivered. Don’t worry, these are just to protect the rose (hence the name). Remove these as they often fall from the flower into your vase water.